
Charting the course of your brand’s success.
Where your brand comes to grow.
A bespoke take on growing your brand to success. Whether your dream is to build a brand that sells to a large house portfolio, or tracking towards generational successes; Trajectory CPG can build a strategy and assist with the connections you need to achieve your goals.
Our Services
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Crafting customized sales strategies aligned with the brand's goals and market dynamics.
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Our team brings decades of collective experience in the CPG industry, providing invaluable insights and guidance.
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Leaning on vast industry experience to train your brand's leadership.
Launched Partners
Meet the Founder:
Shane Sheldon
With over twenty years of experience, Shane's expertise was honed through training with Fortune 50 companies in Direct Store Delivery (DSD). His career highlights include pioneering the development and distribution of emerging product lines within the New York Metro area, showcasing his role as a strategic innovator adaptable to various challenges. Recently, Shane has dedicated his efforts to collaborating with startups and incubators, championing the rise of promising new brands. His extensive network spans from influential retail buyers to crucial investment partners, positioning Shane as a valuable resource capable of guiding businesses towards success.